Brotherhood of St Laurence

Older Victorians online : a community survey exploring the usage patterns of older Victorians online /

By: Crawshaw, Kate | Council on the Ageing (Victoria)
Contributor(s): Hendy, Sue
Publisher: Collingwood, Vic. Ellis Jones Consulting 2012Description: PDFSubject(s): Older People Statistics | Telecommunication | Internet (computer Network) | Household Surveys | Computer Networks Social Aspects | Older People Social Aspects - Victoria | Computers | Ageing | Age DifferencesOnline Resources: Electronic copy
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A collaborative project between COTA Victoria and Ellis Jones. March 2012

Ellis Jones and Council on the Ageing (COTA) Victoria recently collaborated on a research study to test commonly held assumptions. The results remind us how quickly everyone is adopting online technologies. What may have been correct 12 months ago may be an assumption today. In an environment of rapid change affecting both industry and government, online community engagement has become increasingly important to ensure stakeholder participation. Considerable research has been gathered on seniors' internet use and we know that their personal access to and use of the internet continues its steady trajectory. However, there is little investigation on how they employ web 2.0 tools, such as those found on social media platforms, in their daily lives. Tools, which in recent times, have provided a platform to so many communities which previously struggled to have their opinions heard. 51% of Australia's population is on Facebook and we do not consider seniors to be a part of this subset. There is an absence of detailed study around their participation in online discussions. This absence 'assumes' that they do not use social media and therefore will not participate in online community consultation activities.

Older_Victorians Online_COTA_Ellis_March2012.pdf

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