Investing for the good of society : why and how wealthy individuals respond /Series: The Big Society Finance Fund seriesPublisher: London, U.K. NESTA 2011Description: PDFSubject(s): Wealth Great Britain | Investments Social Aspects | Gifts | Social Change Great Britain | Charities Great Britain | Endowments | Philanthropy Great Britain | Social Enterprise | Social EntrepreneurshipOnline Resources: Electronic copy
April 2011 Bibliography : p. 60
This report presents compelling evidence which shows that wealthy individuals can be motivated to try social investments. A combination of research approaches reaches the conclusion that the primary motivator for this group is 'social/ethical values'. They are motivated by a desire for wealth to achieve a social good as well as have the potential to produce a return. The potential for a lower return or for the need for social enterprises to work with government are not a barrier to involvement. The overwhelming motivation for becoming a social investor is that, as with other parts of their lives, their wealth should have a positive impact on society.
Investing for the good of society.pdf