Brotherhood of St Laurence
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April 2011 Bibliography : p. 60

This report presents compelling evidence which shows that wealthy individuals can be motivated to try social investments. A combination of research approaches reaches the conclusion that the primary motivator for this group is 'social/ethical values'. They are motivated by a desire for wealth to achieve a social good as well as have the potential to produce a return. The potential for a lower return or for the need for social enterprises to work with government are not a barrier to involvement. The overwhelming motivation for becoming a social investor is that, as with other parts of their lives, their wealth should have a positive impact on society.

Investing for the good of society.pdf


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