Brotherhood of St Laurence

Are social marketing campaigns effective in preventing child abuse and neglect? /

By: Horsfall, Briony | Australian Institute of Family Studies. National Child rotection Clearinghouse
Contributor(s): Bromfield, Leah | McDonald, Myfanwy
Series: Australian Institute of Family Studies. National Child ProtectionPublisher: Melbourne, Vic. Australian Institute of Family Studies 2010Description: PDFISBN: 1921414472; 9781921414473ISSN: 1446-9995(Print); 1447-0004(Online)Other title: Australian Institute of Family Studies. National ChildSubject(s): Child Protection Services | Child Abuse Prevention | Social Marketing | Media | Children Social Aspects | Child Neglect | Lobbying | Advocacy | Family Functioning | Australian Institute Of Family Studies (aifs) | Family And Early Years | ParentingOnline Resources: Electronic copy
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Bibliography : p. 26-28

Social marketing campaigns are a common strategy for raising awareness about social problems such as child abuse and neglect. However, questions have been raised about the role social marketing campaigns could play, and their potential efficacy in the prevention of child abuse and neglect and in supporting vulnerable children and families. In this NCPC Issues paper, evidence for the impact of media-based social marketing campaigns related to child protection, parenting and child abuse prevention are examined.



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